Our mission

At Pampashire our mission is to prioritize animal welfare and promote the good life quality of every horse in our care. Grounded in a profound passion for horses and informed by years of experience and education, we are dedicated to delivering specialized therapeutic massage and rehabilitation services aimed at optimizing muscle conditioning, strength, and overall well-being. Our goal is to provide tailored plans and professional assessments to help your horse reach their peak potential and enhance their quality of life.​

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A Broader Mission

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Beyond delivering exceptional care, Pampashire is driven by Lara Muñoz’s personal mission: to inspire a transformation in the horse industry. Lara envisions a future where there are more conscious horse owners and professionals who prioritize their horses’ wellbeing, promoting ethical practices and better understanding of equine needs.

We believe that many traditional training methods are outdated, relying heavily on custom and tradition rather than science and research. To truly enhance equine welfare and performance, the industry must embrace a more informed approach. This includes integrating equine behavior knowledge with critical disciplines such as anatomy, biomechanics, nutrition, and more. At Pampashire, we are committed to promoting this shift and educating the equestrian community on the importance of evidence-based practices.

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​How We Create Change​

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To make this vision a reality, Pampashire provides a range of online and in-person educational services, including:

• Tailored online sessions to address specific concerns and guide horse owners in improving their horse’s care.

• Webinars and lectures at equestrian centers and universities, sharing cutting-edge insights on equine health, behavior, and welfare.

• Regularly updated educational posts on social media, offering actionable advice and promoting informed practices.

• Plans to release a comprehensive book, designed to empower owners and professionals with in-depth knowledge to improve horse welfare and quality of life.

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​​​​​​​​​​​​​A Lasting Impact

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At Pampashire, we believe that education is key to improving the lives of horses worldwide. By challenging outdated traditions and fostering awareness of science-based practices, we aim to help more horses achieve pain-free living and improved quality of life while inspiring a ripple effect of positive change throughout the industry.

When you work with ARG Equine, you’re not only supporting your horse’s immediate wellbeing but also joining a movement to build a more compassionate, knowledgeable, and ethical future for horses everywhere.